Experience
Download a PDF of my resume.
Allie Leigh Herzog
Lead Consultant and President
integratePR Houston, TX
Started public relations consulting firm that helps businesses integrate digital and social media tactics into their public relations and marketing strategies. integratePR works with clients around the country to develop organic, captivating, logical campaigns and innovative business solutions through interesting communication tactics and inspired creative ideas.
Digital Media Manager/Senior Account Executive
Quinn & Co. Public Relations New York City, NY
Mid-size NYC-based public relations firm, specializing in real estate; travel; and food, wine and spirits. Selected to lead company in new media initiatives and head of digital media committee in November 2008; promoted from Junior Account Executive to Account Executive May 2008 and Senior Account Executive May 2009.
- Supervised Digital Media intern, created, moderated and managed all aspects of Quinn & Co. blog, helped to develop Quinn & Co.’s search engine optimization technique, redesigned and continuously update Quinn & Co. Web site, designed and now oversee internal Ning.com wiki that serves as company intranet.
- Ran series of “brownbag lunch” presentations to explain all aspects of new media to staff, monitor all corporate social media outlets and strategically and creatively implement new media techniques for all of Quinn & Co.’s clients and administer the goal of one digital media initiative per 4-month period.
- Managed media relations and secured placements for clients including: architecture/development firm, the largest independent brokerage firm in New York, independent luxury brokers, and individual residential developments. Work with top consumer press (New York Times, Daily News, New York Post, Financial Times, New York Magazine, etc.), international and national design publications (AD Mexico, Azure, WhiteWall Magazine, Dwell, etc.), national luxury publications (Robb Report, Gotham, Manhattan, etc.) and real estate trades (Real Deal, Brokers Weekly, New York Real Estate Journal, etc.).
- Wrote press releases announcing project updates, sales and listing information, promotions and new hires.
- Developed and implemented creative strategies, plan and execute launch parties and obtain luxury partnerships.
- Led Media Internal Training program for staffers; maintain Quinn & Co. vendor database.
Public Relations Consumer Intern
GCI Group Read-Poland Austin, TX
- Dell: Developed internal Workplace Issues Weekly News Report, actively participated in team brainstorms, built national media lists and extensive news summaries to client and copyedited all executive presentations.
- Darden Restaurants: Created detailed media list for 62 markets and wrote General Manager press releases. Researched and helped plan “BBQ For America” campaign and managed crisis with closure of all Smokey Bones.
- Seventh Generation: Developed briefing book for ExpoWest, pitched national publications for media Scent Tour, constructed one-pager for BabyLove lux-baby bag, researched products and publications and compiled media lists.
- Mr. Gattis: Wrote crisis deck and press releases on product launches. Planned crisis simulation. Worked on executive branding through trade publications and events.
Public Relations Intern
Texas Association Against Sexual Assault (TAASA) Austin, TX
- Developed media kits containing sample press release, opinion editorial and a letter to the editor, instructions for implementation of Sexual Assault Awareness and Prevention Month sent to over 250 TAASA constituents and for the Students Teach Awareness and Respect packets sent to 170 schools.
- Copyedited and assisted in complete redesign of TAASA website and published monthly print newsletters.
Public Relations Intern
Weber Shandwick Public Relations and The Axis Agency Austin, TX
- TxDOT: Planned DWI 4th of July campaign; pitched to the media, gathered results and created coverage report for client. Accumulated print articles, broadcast and radio reports and 9 online articles.
- U.S. Federal Reserve Bank: Executed multicultural strategy for GoDirect campaign; secured 30 new partnerships, co-planned promotional events, coordinated coalition holiday meeting. Designed 6 internal modules for local partners. Weekly outreach to the media with GoDirect activities.
- World Congress on International Technology: Wrote and edited 7 press releases; 16 articles published.
EDUCATION
B.S., Public Relations, Business Foundations Program and Spanish Concentration
The University of Texas at Austin GPA cumulative: 3.7
Study Abroad, Barcelona, Spain. International Studies Program
